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Lithia Privacy Policy

Lithia Motors and its dealers (together, "Lithia" or "we") respect your individual privacy.  This Privacy Policy documents our commitment to safeguard your privacy and the personal information that we collect online in strict compliance with all industry standards for the protection of personally identifiable information.  The policy is effective as of February 12, 2012 and applies to information collected through the web sites www.lithia.com, www.lithiacares.com, www.lithiajobs.com, www.lithiacareers.com, and through any of our dealership web sites (each a "Site" and collectively the "Sites"), and covers the following areas: 

 

  • What personally identifiable information is collected by Lithia or by any third party through our Sites;
  • How Lithia uses this information;
  • With whom Lithia may share this information;
  • What choices are available to you as a user of our Sites with respect to collection, use and distribution of the information;
  • What types of security procedures are in place to protect the loss, misuse or alteration of information under our control; and
  • How you can correct any inaccuracies in the information.

 

This Privacy Policy applies only to our Sites and information collected for us or by us through our Sites and through various features and online offerings on the Sites. It does not apply to any third party site or service linked to our Sites or recommended or referred by our Sites or by our staff. Further, it does not apply to any other web site or online service operated by Lithia, or to any of our offline activities.

1.  Information Collection and Use

Lithia collects two different types of information through the Sites: anonymous information and personally identifiable information.

Anonymous Information.  First, we collect anonymous, aggregate information (such as a domain name or IP address) from all visitors to our Sites.  You may search our Sites for car models, prices and other information provided through our Sites without ever submitting your name, email address or any other personally identifiable information.  The anonymous information that we do collect from your visit is never linked to any of your personally identifiable information until you voluntarily submit that personal information.  Otherwise, the anonymous information is only used in the aggregate to generate statistical reports about the use of our Sites.  We may provide this anonymous information in aggregate form to other parties or use it for our own insight or marketing purposes.  Our use of this anonymous or aggregate information about our visitors and customers remains in a form that is not linked to any personally identifiable information, nor does it otherwise identify any particular visitor or customer.  Our ability to use this information is not restricted in any way.

We also use "cookies" and web beacons to collect certain usage information from all customers and visitors to our Sites. A cookie, or web beacon, is a string of data our system sends to your computer and then uses to identify your computer when you return to our web Site. Normally, you can set your web browser to notify you when web sites use cookies and your web browser can allow you to accept or reject the cookie but most browsers are set to accept cookies unless you change the settings.  When you receive the cookie, then it will be added to your computer in a file for storing cookies and used when you return to our Sites.  Accepting cookies in no way gives us access to your computer or any personal information about you. Cookies are harmless, occupying just a few bytes on your hard drive.  Cookies give us usage data, like how often you visit, where you go on the Site, and what you do while on the Site.  However, until you submit personally identifiable information to us, cookies do not identify you personally.

Personally Identifiable Information.  Second, we require the submission of certain personally identifiable information when you use some services available on the Site.  For example, your use of your user name and password allows us to identify you as our customer who is seeking information in connection with our services.  Our Site uses a variety of contact forms and tracking phone numbers for visitors to request information, products, and services. We collect a visitor's contact information (like his or her email address or phone number) and in some cases, demographic information (like his or her zip code).  In limited circumstances, such as when a visitor fills out an online credit application, we collect unique identifiers (like a social security number), and/or financial information (like age, income level, bank account or credit card numbers). We use this information to get in touch with our prospective customers about their requests, and to send them additional information about our products and services. 

We also use your IP address and cookies to help identify you after you have created an order or otherwise have provided personally identifiable information to us.  Note that once you submit personally identifiable information, some of it may be contained in or linked to a cookie (such as IP address, phone number, email address, zip code, etc.). The only time that we receive such personally identifiable information is when you volunteer it by submitting it to us.

 We use cookies with personally identifiable information so that our Site can remember you, enhance your online visit with us, and provide you with the information you're most likely to need. For instance, when you return to our web Site, cookies identify you and prompt the Site to provide your username (not your password), so you can sign in more quickly. Cookies also allow our Site to remind you of your past vehicle search interests and website activity and to suggest similar products and services. In some cases, cookies may improve your shopping experience and we use information gained through cookies to track your website activity and to deliver you content specific information

The financial information we collect is used to check the qualifications of our prospective customers and bill for products and services ordered.  If you apply for financing or wish to purchase or lease a car through our online system, we may collect personal information such as your name, address, driver's license number and state, social security number and other credit information. This information goes into a secure database and is used solely to provide the service you requested.  The collection, use and storage of your financial information for credit checks, for arranging credit and loans or for purchasing products and services may be subject to additional privacy policies and if so, you will be notified of them at the time of any such collection, use or storage of your financial information as required by law.

Our online surveys may ask visitors for contact information (like an email address or phone number) which they may voluntarily provide. We also may run contests on our Site in which we ask visitors for similar contact information in order to participate. We use contact information from our surveys and contests to send information about products and services to these participating visitors.

2.  Our Use Restrictions on Your Personally Identifiable Information

Lithia does not sell, rent, or share personally identifiable information to or with any third party not affiliated with or owned by Lithia, except service providers who may assist us in such areas as our promotions, credit checks, data storage and order processing (See Agents and Vendors below).  Lithia will never give or sell your personally identifiable information to unaffiliated third parties to be used for the purposes of sending you unsolicited commercial offers (such as spam). 

We may, however, use your personal information to send you commercial offers from Lithia or its affiliated companies.  You may opt out of these marketing campaigns by sending an email to concernresolution@lithia.com or by calling us at 888-416-9006.

We may also need to contact you for purposes other than marketing, for example to provide notice about the status of the Lithia Sites or the specific services you have requested. We also use this information to the extent necessary to enforce our web Site terms of service and to prevent imminent harm to persons or property.  You may not opt-out of these kinds of communications.  Consistent with our change policy (see Your Consent and Notification of Changes below), we will post any updates or notices about material changes in our policies on collection and use of your personally identifiable information to this Privacy Policy page, our Sites' homepage, and other places we deem appropriate for notifying our visitors and customers of the changes.

3.  Our Use of Anonymous, Aggregate Information

We store information that we collect through log files to create a generic profile of our visitors.  Log files record internet protocol (IP) addresses, browser types, search engines, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the Site, diagnose any problems, track a visitor's movement in the aggregate, and gather broad demographic information for aggregate use.  Anonymous information from all visitors is collected but not linked to personally identifiable information.  A profile is stored information detailing how aggregate visitors use the Site.  It is used solely for internal purposes, to help us improve the experience of our visitors and customers.  We do not share profiles with any third parties.  For certain visitors who have submitted personally identifiable information, some otherwise anonymous information is connected to your Site activity and personal account.

4.  Third Party Information About You

This Site supplements the information that you provide with information that we obtain about you from third parties, such as credit bureaus and other sources.  We will ask any provider of such information to confirm that the information has been gathered and maintained in accordance with all state and federal laws. Any such information will be maintained by us in accordance with the standards set forth in this Privacy Policy along with other personal information you've provided.

5.  Our Agents and Vendors

Lithia may use other companies and individuals to perform certain functions on our behalf. Examples include marketing, credit checking, data and network hosting, service reminders, verification of sales, order processing and fulfillment, administering contact information and e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. We obtain commitments from these agents and vendors working on our behalf to refrain from using any information provided by Lithia to send you unsolicited e-mail messages from third parties or similar communications and from sharing your information with unrelated parties.

6.  Disclosure of Personal Information As Required By Law or Otherwise

We will disclose personal information when required by law, or if we have a good-faith belief that such action is necessary to (a) comply with a current judicial proceeding, a court order or legal process served on us, (b) protect and defend our rights, or (c) protect the rights, property, and other interests of our users or others.

7.  Changes to Lithia's Business

In the event Lithia or any of its dealerships goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, our customers' personal information may be part of the assets transferred.  The information transferred or shared remains subject to the promises made in this Privacy Policy, unless you agree to new terms.

8.  Links

This Site contains links to other sites.  Lithia is not responsible for the privacy practices or content of these other sites.  We encourage you to be aware when you leave our Site and to read the privacy statements of each and every web site that collects personally identifiable information from you.  Our Privacy Policy applies solely to information collected by our Sites.

9.  Security

Lithia takes commercially reasonable precautions to protect your personally identifiable information.  For example, we encrypt communications through our Site with commercial strength encryption generally used by our industry.  However, given the nature of the Internet and the fact that network security measures are not perfect, we cannot guarantee the absolute security of your information.  We maintain notification procedures as part of our information security policy, to be used in the event of a data security breach.  If we are required to provide notice to you of a data security breach, the notice will be provided in electronic form. 

While we use encryption to protect sensitive information online, we also make an effort to protect your information off-line.  All of our customers' information, not just the sensitive information mentioned above, is restricted in our offices.  Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information.  All employees are kept up-to-date on our security and privacy practices.  Finally, the servers that store your personally identifiable information are housed in a secure environment. 

When registering for access to a secure area of the Site, we may ask you to select a user name and password or use other login information. We will never ask you for a password or login information in an unsolicited phone call or in an unsolicited email. Also, remember to sign out of the registered Site and close your browser window when you have finished your visit. This is to ensure that others cannot access your personally identifiable information and correspondence when accessing your computer.

If you have any questions about the security at our Site, you can send a message to the webmaster at compserv@lithia.com.

10.  Correcting, Updating, Deleting and Deactivating Personal Information

If your personally identifiable information changes, you may contact us at the address below to correct, update or delete and deactivate our record of your personally identifiable information.

11.  Your Consent and Notification of Changes

By using any of our Sites or submitting information to us online, you agree that we may collect and use this information as stated in this Privacy Policy at the time we collect the information.  If we decide to change our Privacy Policy in any material way, for a reasonable time we will post a notice to this Privacy Policy page, on the Site's homepage and on any other pages or locations we deem important to alert you about the change in our privacy and information collection practices.  In some cases, we may attempt to contact you through an email or other address you have provided to give you information and choices about our using your personally identifiable information in a manner different from that stated at the time of collection.  In addition, if we make any material changes in our privacy practices that affect your personally identifiable information already stored in our database, we apply those changes to the personally identifiable information in our possession only with your consent or as otherwise permitted by applicable law.

12.  Opting Out

Our Site provides visitors and customers the opportunity to opt-out of receiving specific types of communications from us and our partners at the point where we request information about the visitor or customer. In addition, you may unsubscribe or opt out of all future communications from us that do not relate to the products and services you have ordered by removing your contact and personally identifiable information from our marketing and communications databases by (1) calling the number listed below or (2) clicking the unsubscribe link on any email marketing communication you receive, (3) by sending an email to concernresolution@lithia.com or (4) by calling LithiaCares at 888-416-9006.

13.  Further Information about Our Privacy Policy and Practices

This Privacy Policy applies to all visitors and customers of our Sites, including those consumers and/or customers who apply for and/or receive financing for personal, family or household purposes. If you become an inactive customer, or if we close or suspend your account, we will continue to adhere to the Privacy Policy in place when we collected your personally identifiable information so long as we retain it in our databases.  We may delete any or all of your information at any time without notice to you for any reason or no reason unless otherwise required by law to retain it.  You may have other privacy protections under state laws and we will comply with any applicable state laws when we disclose information about you. This Privacy Policy replaces our previous policy on this topic and any statements or disclosures to you about our information practices.

Contact Information
Lithia Motors, Inc.
Attn: Customer Relations
360 E. Jackson St.
Medford, OR  97501
888-416-9006

 

Hours

  • Monday 8:00 AM - 5:00 PM
  • Tuesday 8:00 AM - 5:00 PM
  • Wednesday 8:00 AM - 5:00 PM
  • Thursday 8:00 AM - 5:00 PM
  • Friday 8:00 AM - 5:00 PM
  • Saturday Closed
  • Sunday Closed
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