1. Information Collection and Use
Lithia collects two different types of information through the Sites: anonymous information and personally identifiable information.
Anonymous Information. First, we collect anonymous, aggregate information (such as a domain name or IP address) from all visitors to our Sites. You may search our Sites for car models, prices and other information provided through our Sites without ever submitting your name, email address or any other personally identifiable information. The anonymous information that we do collect from your visit is never linked to any of your personally identifiable information until you voluntarily submit that personal information. Otherwise, the anonymous information is only used in the aggregate to generate statistical reports about the use of our Sites. We may provide this anonymous information in aggregate form to other parties or use it for our own insight or marketing purposes. Our use of this anonymous or aggregate information about our visitors and customers remains in a form that is not linked to any personally identifiable information, nor does it otherwise identify any particular visitor or customer. Our ability to use this information is not restricted in any way.
Personally Identifiable Information. Second, we require the submission of certain personally identifiable information when you use some services available on the Site. For example, your use of your user name and password allows us to identify you as our customer who is seeking information in connection with our services. Our Site uses a variety of contact forms and tracking phone numbers for visitors to request information, products, and services. We collect a visitor's contact information (like his or her email address or phone number) and in some cases, demographic information (like his or her zip code). In limited circumstances, such as when a visitor fills out an online credit application, we collect unique identifiers (like a social security number), and/or financial information (like age, income level, bank account or credit card numbers). We use this information to get in touch with our prospective customers about their requests, and to send them additional information about our products and services.
We also use your IP address and cookies to help identify you after you have created an order or otherwise have provided personally identifiable information to us. Note that once you submit personally identifiable information, some of it may be contained in or linked to a cookie (such as IP address, phone number, email address, zip code, etc.). The only time that we receive such personally identifiable information is when you volunteer it by submitting it to us.
The financial information we collect is used to check the qualifications of our prospective customers and bill for products and services ordered. If you apply for financing or wish to purchase or lease a car through our online system, we may collect personal information such as your name, address, driver's license number and state, social security number and other credit information. This information goes into a secure database and is used solely to provide the service you requested. The collection, use and storage of your financial information for credit checks, for arranging credit and loans or for purchasing products and services may be subject to additional privacy policies and if so, you will be notified of them at the time of any such collection, use or storage of your financial information as required by law.
Our online surveys may ask visitors for contact information (like an email address or phone number) which they may voluntarily provide. We also may run contests on our Site in which we ask visitors for similar contact information in order to participate. We use contact information from our surveys and contests to send information about products and services to these participating visitors.
2. Our Use Restrictions on Your Personally Identifiable Information
Lithia does not sell, rent, or share personally identifiable information to or with any third party not affiliated with or owned by Lithia, except service providers who may assist us in such areas as our promotions, credit checks, data storage and order processing (See Agents and Vendors below). Lithia will never give or sell your personally identifiable information to unaffiliated third parties to be used for the purposes of sending you unsolicited commercial offers (such as spam).
We may, however, use your personal information to send you commercial offers from Lithia or its affiliated companies. You may opt out of these marketing campaigns by sending an email to email@example.com or by calling us at 888-416-9006.
3. Our Use of Anonymous, Aggregate Information
We store information that we collect through log files to create a generic profile of our visitors. Log files record internet protocol (IP) addresses, browser types, search engines, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the Site, diagnose any problems, track a visitor's movement in the aggregate, and gather broad demographic information for aggregate use. Anonymous information from all visitors is collected but not linked to personally identifiable information. A profile is stored information detailing how aggregate visitors use the Site. It is used solely for internal purposes, to help us improve the experience of our visitors and customers. We do not share profiles with any third parties. For certain visitors who have submitted personally identifiable information, some otherwise anonymous information is connected to your Site activity and personal account.
4. Third Party Information About You
5. Our Agents and Vendors
Lithia may use other companies and individuals to perform certain functions on our behalf. Examples include marketing, credit checking, data and network hosting, service reminders, verification of sales, order processing and fulfillment, administering contact information and e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. We obtain commitments from these agents and vendors working on our behalf to refrain from using any information provided by Lithia to send you unsolicited e-mail messages from third parties or similar communications and from sharing your information with unrelated parties.
We will disclose personal information when required by law, or if we have a good-faith belief that such action is necessary to (a) comply with a current judicial proceeding, a court order or legal process served on us, (b) protect and defend our rights, or (c) protect the rights, property, and other interests of our users or others.
Lithia takes commercially reasonable precautions to protect your personally identifiable information. For example, we encrypt communications through our Site with commercial strength encryption generally used by our industry. However, given the nature of the Internet and the fact that network security measures are not perfect, we cannot guarantee the absolute security of your information. We maintain notification procedures as part of our information security policy, to be used in the event of a data security breach. If we are required to provide notice to you of a data security breach, the notice will be provided in electronic form.
While we use encryption to protect sensitive information online, we also make an effort to protect your information off-line. All of our customers' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. All employees are kept up-to-date on our security and privacy practices. Finally, the servers that store your personally identifiable information are housed in a secure environment.
When registering for access to a secure area of the Site, we may ask you to select a user name and password or use other login information. We will never ask you for a password or login information in an unsolicited phone call or in an unsolicited email. Also, remember to sign out of the registered Site and close your browser window when you have finished your visit. This is to ensure that others cannot access your personally identifiable information and correspondence when accessing your computer.
If you have any questions about the security at our Site, you can send a message to the webmaster at firstname.lastname@example.org.
If your personally identifiable information changes, you may contact us at the address below to correct, update or delete and deactivate our record of your personally identifiable information.
Our Site provides visitors and customers the opportunity to opt-out of receiving specific types of communications from us and our partners at the point where we request information about the visitor or customer. In addition, you may unsubscribe or opt out of all future communications from us that do not relate to the products and services you have ordered by removing your contact and personally identifiable information from our marketing and communications databases by (1) calling the number listed below or (2) clicking the unsubscribe link on any email marketing communication you receive, (3) by sending an email to email@example.com or (4) by calling LithiaCares at 888-416-9006.