Buying from the Manufacturer Saves You Money.
This is false. Some people believe that buying a car directly from the automaker will save them money, cutting out the middleman in the form of a car dealership. Manufacturers set prices (the MSRP) in order to maintain profit margins. The fact is that car dealers help regulate prices lower through competition, also lowering prices through incentives and negotiations. Dealerships offer perks such as finance options and trade-ins as well as service options that you won't get by buying direct.
What if you have a car to trade in? The automaker doesn't want your old car and isn't set up to offer you the most money for it anyway. Look at Tesla. If they buy your used car, they sell it directly at auction, giving you the lowest possible price for your trade-in.
You may get more money for your old car if you sell it yourself but will likely lose your tax credit on the vehicle. Plus, you will put in a lot of time and effort to sell a car yourself. You have to handle repairs to the vehicle, have it serviced and detailed, take photos of it for your advertisement, and handle test drives. Does the prospective buyer have insurance if they crash your car during the test drive? How will you get paid for the vehicle? It is all a big hassle and a waste of your time and money because dealerships need your used car and are paying more to get them today.
Lastly, the car manufacturer will be very picky about how your new car is financed, often wanting you to deal through the automaker's bank (which may not offer you the best rates) or send cash through a wire transfer. At the end of the day, buying direct may end up costing you more money than it is worth.