Incentives for Military

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Thank you for your Service. 
They say that freedom isn't free. America's military personnel often put their lives on the line to maintain our way of life. As a token of appreciation for their service, many automakers today offer discounts and incentives to our members of the armed forces. These incentives go out to all members of the United States Army, Navy, Air Force, Marines, Coast Guard and National Guard. While each program has its own specific requirements, rebates extend to all active duty, reservists, military retirees, and veterans within a few years of their discharge date. 
In the last few years, since the difficulties brought about due to the Coronavirus pandemic, first responders and healthcare workers can also receive benefits through automakers. For more information regarding such cash rebates, see our article Car Buying Incentives for First Responders. 
 
For military incentive programs, you'll need to provide your car dealership with Military I.D. in order to get the rebates and incentives. These programs vary by automaker, so be sure to read the fine print of any offer. Note that many of these programs are also open to the spouses of military personnel.

In this article we'll take a look at current Military Incentive Programs by major auto manufacturers. When shopping for a new car, truck, or SUV to purchase or lease, it's also important to research special military deals that are available on car financing and auto insurance. 

Military Incentive Programs

Most automakers today offer military discounts on new cars for purchase or lease. While most offer a $500 cash rebate to military members, General Motors offers up to $2,000 in discounts on specific models. Savings are offered on new 2022 models from Buick, GMC, Cadillac, and Chevrolet. Other American automakers currently offering excellent military discounts include Ford/Lincoln, and FCA/Stellantis, including its brands Chrysler, Dodge and Jeep. 

Automakers with some form of military or first responder incentive program include Acura, BMW, Honda, Hyundai, Lexus, Mazda, Mitsubishi, Subaru, Toyota, Volvo and Volkswagen and you'll find special discounts, incentives, and additional savings through local auto dealerships.   

In most cases, you can combine discounts with other incentives such as cashback and APR deals involving zero percent financing. Also keep in mind that military discounts are often at their peak around Memorial Day when extra savings are available. 

Military Car Deals by Automakers

The following special incentive programs for members of the military are listed in alphabetical order by car manufacturer. They represent just some of the military discounts that are currently available, but this is by no means an exhaustive list of all automakers with similar programs. If you are interested in learning more about car buying incentives for military personnel, check in with your local Lithia Auto dealership. 
 Acura 
The Acura Military Program provides $750 towards the purchase or lease of a new Acura. However, you have to finance or lease through Acura Financial Services to take advantage of this incentive. Car buyers must use the $750 toward the down payment of their new vehicle while those who lease must use the $750 toward a cap cost reduction. 
  
Chrysler 
These discounts apply to Fiat, Chrysler, Jeep, Dodge, Ram, and Alfa Romeo vehicles. Military personnel receive $500 bonus cash on select models for purchase or lease. Many dealerships also offer a discount to first responders. The program is open to all active duty military members, retirees, and veterans within a year of discharge. 

Ford 
The Saluting Those Who Serve program by Ford and Lincoln offers a $500 discount to military and first responders on select vehicles for purchase or lease. Individual discounts are based on where you live, and Ford requires you to register through their website where you receive a certificate that can be taken to your local dealership. The program is not offered to reservists. 

General Motors 
GM's brands Buick, Cadillac, Chevrolet, and GMC offer higher military and first responder discounts, up to $2,000 on select models. Like Ford, GM uses ID.me to verify your eligibility. Customers build a vehicle online, submit their credentials, and get a price quote with guaranteed savings. An authorization number is then taken to your dealership. 
  
Honda 
You can get $500 toward the purchase or lease of a new Honda under the Honda Military Appreciation Offer. It is good for all active and reserve military, retirees, and veterans within a year of retirement and their spouses. However, you'll have to use Honda Financial Services for the financing of your vehicle, and it cannot be taken outside the United States without written permission. 
  
Hyundai 
First responders and all members of the U.S. Armed Forces are eligible for a $500 credit towards the purchase or lease of a new Hyundai vehicle. First responder discounts include police, sheriff's deputies, state and federal law enforcement, firefighters, EMTs, paramedics and healthcare professionals. 
  
Lexus 
Lexus steps up with a $1,000 discount for military service members, retirees, and vets within one year of their discharge date. The discount is also available to Gold Star families. You'll have to meet income and credit requirements to receive the full offer. Vehicles must be purchased or leased, and discounts are available on Certified Pre-owned vehicles as well. 
Mazda 
Mazda allows its $500 Military Bonus cash to be combined with other cash back and financing deals with a limit of two rebate offers per customer. Benefits are extended to all active military and family members at the same address, as well as veterans and retirees within two years of retirement. Check with your local Mazda dealership to make sure they participate in this program. 
  
Mitsubishi 
This automaker offers a $750 discount on select vehicles for purchase to military members when you purchase or lease using Mitsubishi's partner Ally Financial. Mitsubishi comes up with $500 and Ally Financial throws in $250. Check with your local Mitsubishi dealership to make sure they participate in this program. 
  
Nissan 
The Nissan Military Program offers $500 off the price of a new vehicle which can be combined with other local and national Nissan incentives. This discount is good for current and former members of the armed forces as well as veterans within one year of discharge. Note that not all Nissan models are available through the program. Check with your local dealership for details. 
  
Subaru 
Known for its Share the Love campaign and participation in military charities such as the USO, Subaru discounts $500 off the price of a new vehicle to active duty and reserve military members. It can be combined with other cash back incentives. It is also available for veterans and retirees, but the offer is not valid in Hawaii. 

Toyota 
A military discount of $500 is available to active duty military, veterans, and retirees within two years of discharge. This offer is also extended to Gold Star family members. You must buy or lease a vehicle through Toyota Financial Services to get this offer and use the $500 toward the down payment to purchase a Toyota or to reduce the capitalized cost of a lease. 

Volkswagen
Get a $500 discount on the purchase or lease of a new Volkswagen when you show proof of military service or first responder employment. The offer is good for active duty and retired members of the armed services. Eligible first responders include police, firefighters, correctional officers, EMTs, paramedics and their families. The Golf R is not part of this program. 
  
Volvo 
Volvo offers special pricing and discounts of up to $1,000 to all active military and veterans within three years of their discharge. Get $1,000 off the purchase price of a new Volvo or a $500 lease discount. Apply on the Volvo website, get a discount code which you take to your local Volvo dealer. Note that the XC90 plug-in hybrid is not part of this program.
How to get Military Discounts 
Before heading out to your local dealership, make sure you bring along proof of your service including your military ID. First responders should provide any form of documentation to show you are actively employed as a first responder. This could include documentation proving you are a firefighter, police officer, state certificate or license to prove your status, or a pay stub or ID that proves you are employed at a healthcare facility. 

Ford and General Motors brands require that you use ID.me to verify your eligibility. You'll need to bring your driver's license and ID.me authorization code to the dealership. 

Keep in mind that dealerships sometimes run local promotions with further savings and incentives for members of the military. For more information contact or visit the Lithia Auto dealer near you.