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Best SUVs in 2025: Top Picks for Resale Value and Reliability

 By Anthony Toronto | August 21st, 2025 | 6 min read
Highest-Ranked SUVs in 2025 for Reliability and Value Retention 
When buying an SUV, many consumers consider initial price and features but overlook the critical factor of resale value. A vehicle's depreciation can significantly impact your wallet over time. With that in mind, we've analyzed the best SUVs in 2025, emphasizing reliability, resale value, and long-term ownership satisfaction. Here are the top picks to maximize your investment. 
Best SUVs in 2025 for Resale Value and Investment 
Purchasing an SUV that retains value doesn't just help at trade-in time-it ensures peace of mind throughout ownership. Let's explore which 2025 models lead the market.

2025 Subaru Outback

Rugged Reliability Meets Exceptional Resale Value 

The 2025 Subaru Outback continues to set the bar for resale value thanks to its unbeatable blend of rugged durability, advanced safety features, and trusted performance. Standard all-wheel drive, intuitive technology, and consistently strong reliability scores keep resale values notably high, making the Outback an excellent long-term investment. 

Key Highlights: 
  • Estimated 5-year depreciation: ~35% 
  • Standard Symmetrical All-Wheel Drive 
  • Advanced EyeSight Driver Assist safety technology 
  • Comfortable, spacious interior suitable for active lifestyles 
  • Highly rated for safety and reliability

2025 Nissan Rogue

Compact Versatility with Long-Term Value 

Compact and practical, the 2025 Nissan Rogue offers remarkable resale value due to its affordability, fuel efficiency, and versatile family-friendly design. Known for a comfortable ride, advanced driver-assist technology, and excellent fuel economy, the Rogue remains highly desirable on the used-car market, preserving value exceptionally well over five years. 

Key Highlights: 
  • Estimated 5-year depreciation: ~38% 
  • Excellent fuel economy (hybrid options available) 
  • Nissan ProPILOT Assist for enhanced driving comfort 
  • Ample interior space and cargo capacity 
  • Strong reliability ratings and low maintenance costs 

2025 Jeep Grand Cherokee

Luxury Performance with Proven Resale Strength 

The 2025 Jeep Grand Cherokee blends luxury, performance, and iconic off-road capabilities. Its refined interior, powerful engine options, and innovative technology ensure it retains impressive resale values. As a trusted and prestigious SUV, the Grand Cherokee remains a favorite for buyers seeking luxury without compromising capability. 

Key Highlights: 
  • Estimated 5-year depreciation: ~37% 
  • Powerful engine lineup, including hybrid powertrains 
  • Luxurious interior options, including premium trim packages 
  • Excellent off-road capability 
  • Advanced infotainment and safety technology 

2025 Jeep Wagoneer S

Premium Electric SUV Built for Value and Innovation 

As Jeep's premium electric SUV, the 2025 Wagoneer S is set to retain high resale values thanks to cutting-edge electric technology, upscale interiors, and standout styling. Early market trends indicate strong consumer interest and demand, which helps maintain long-term resale values, particularly among tech-savvy luxury buyers. 

Key Highlights: 
  • Estimated 5-year depreciation: ~36% (projected) 
  • All-electric performance with impressive range (~400 miles) 
  • High-end interior featuring advanced connectivity and luxury appointments 
  • Premium driver-assist technologies and autonomous capabilities
  • Strong early consumer interest in the luxury EV segment 

2025 Toyota 4Runner

Legendary Durability and Market-Leading Resale Value 

The 2025 Toyota 4Runner maintains its legendary status for durability, off-road prowess, and unbeatable reliability. Consumers value its robust build quality, minimal maintenance costs, and exceptional brand reputation, all of which ensure outstanding resale value even several years into ownership. 

Key Highlights: 
  • Estimated 5-year depreciation: ~32% (among lowest in the segment) 
  • Exceptional reliability and low ownership costs 
  • Proven off-road capability with TRD packages 
  • Robust build quality and trusted brand reputation 
  • Spacious interior with ample cargo versatility

2025 Honda CR-V

Family-Friendly Practicality with Unmatched Reliability 

The ever-popular 2025 Honda CR-V continues its tradition of exceptional reliability, low operating costs, and impressive fuel economy. Ideal for families and commuters alike, its solid reputation and practicality ensure it remains in high demand, thereby preserving strong resale value year after year. 

Key Highlights: 
  • Estimated 5-year depreciation: ~35% 
  • Available hybrid powertrain for optimal fuel efficiency 
  • Award-winning reliability and safety ratings 
  • Spacious interior, intuitive infotainment system 
  • Low overall cost of ownership 

2025 Honda Passport

Rugged Performance Meets Exceptional Long-Term Value 

Combining rugged utility with refined comfort, the 2025 Honda Passport holds significant resale appeal. It offers increased performance and interior space compared to smaller crossovers, yet remains manageable for daily driving. Its proven reliability, comfort, and versatility help maintain robust resale values over the long term. 

Key Highlights: 
  • Estimated 5-year depreciation: ~36% 
  • Strong V6 performance, ideal for families and adventure seekers 
  • Excellent safety ratings and advanced driver-assist technologies 
  • Spacious, versatile cabin with family-oriented amenities 
  • Proven reliability, minimal long-term maintenance needs

2025 Lexus RX

Premium Comfort, Reliability, and Strong Resale Performance 

The 2025 Lexus RX, renowned for its luxury, reliability, and sophisticated technology, consistently ranks as one of the best premium SUVs for resale value. Buyers appreciate its upscale comfort, elegant styling, and exceptional build quality. High consumer trust in the Lexus brand ensures the RX remains highly desirable on the resale market. 

Key Highlights: 
  • Estimated 5-year depreciation: ~34% 
  • Luxurious interior with premium materials and advanced comfort features 
  • Lexus Safety System+ 3.0 standard across all trims 
  • Exceptional reliability ratings and trusted brand equity 
  • Hybrid and plug-in hybrid powertrains available, enhancing value retention
All mileage is EPA estimated. See dealer for limited warranty details.
What Influences SUV Resale Value? 
Multiple factors influence how well SUVs retain their value, including brand reliability, maintenance costs, vehicle demand, and market reputation. Vehicles with strong reliability records, popular features, and excellent consumer satisfaction typically experience lower depreciation rates. Proactive maintenance and documented care can also significantly boost a vehicle's resale potential.
SUV Influences Resale Value
  • Brand Reputation: Trusted brands like Toyota, Subaru, and Lexus traditionally retain value better. 
  • Reliability & Maintenance: Lower maintenance costs and proven reliability directly correlate with stronger resale values. 
  • Market Demand: Popular models maintain stronger resale values due to continuous demand. 
Tips to Maximize Resale Value: 
  • Regularly maintain your SUV according to manufacturer guidelines. 
  • Keep comprehensive service records to demonstrate good care. 
  • Choose models with popular and durable features (e.g., safety tech, premium trim packages). 

Buyer Considerations When Choosing SUVs

  • Selecting an SUV isn't just about initial cost-it's about understanding long-term financial impact. Consider factors such as expected depreciation, cost of ownership, fuel efficiency, and maintenance expenses. Choosing a model known for reliability and longevity can substantially enhance your ownership experience and financial stability. 
  • Long-term Financial Planning: Consider total cost of ownership, including fuel, maintenance, insurance, and depreciation.
  • Lifestyle Fit: Choose an SUV that meets your specific needs (family, commuting, off-road adventures). 
  • Reliability: Opt for brands with strong track records to ensure stress-free ownership. 
Ready to Make Your Smart SUV Investment? 
Explore further resources to ensure you make the best financial decision: 
Invest wisely today, enjoy lasting satisfaction tomorrow. Visit your nearest Lithia dealership to explore these top SUVs firsthand, securing your smartest vehicle investment yet in 2025.