Why you should buy from a Car Dealer's Top Sales Pro

  1. Research Center
    2. /
  2. Car Buying Research Articles
    3. /
  3. Why you should buy from a Car Dealer's Top Sales Pro
Has this ever happened to you?
Perhaps you've had a less than positive experience when dealing with a car dealership. Many of us have. Generally speaking, the negative part of the experience had little to do with the vehicle you were shopping for, and everything to do with the attitude of the salesperson who was handling your transaction.
 
This often starts when you drive onto the dealership lot. Plaid jacketed sales vultures descend upon you as if they are smelling fresh meat. At best, they try to help find the kind of car you're looking for, and at worst, they try to talk you into the wrong vehicle for your needs. The upselling begins and carries through the process to have you focus on the monthly payment, not the actual out the door price of the car.
 
When you push back with a number you can live with, endless meetings with managers you never meet result in a day spent in dealer office hell. And all that takes place before the dreaded meeting with the Finance and Insurance Manager who explains all the amazing miracles that you will surely want to purchase, from lifetime engine warranties and VIP customer status to under chassis coating and paint sealant, please see dealer for limited warranty details. By the end of it all, it's enough to make you feel like your brain was sucked out with a straw. 

No Hassle Car Buying

Luckily for all of us, a new wind is blowing in how car dealerships handle customers, and it is a breath of fresh air. It centers around the idea of "no hassle car buying". After all, why should buying a car be different from buying a toaster or a pair of shoes? You don't have to go back and forth with a salesperson's invisible manager when you're buying a laptop or a smartphone. The price is the price. Sure, they might try to add-on a security package or upsell an extended warranty, but you can usually get out of a computer store without missing lunch and with most of your brain still intact. 
 
How does this relate to buying a new or used car? It is all about seeking professional help from a dealership's top salesperson. The experience you have at the dealership can be a make-or-break situation and purchasing a car can be both simple and amazingly easy if you have the right salesperson.
*See dealer for limited warranty details.

How do you find the right Salesperson?

To find the right salesperson for you, first ask friends and family if they know of a car salesperson who went the extra mile for them. Perhaps they could recommend someone who is patient, knowledgeable, and sells cars based on repeat and pass along business rather than trying to get the most out of every customer.
 
There are salespeople who are the leaders of the pack at their dealership month after month. These sales pros are easy to deal with and focus on listening to your needs to make sure you get the vehicle you want. So, before you allow the sales vultures to descend on you at the lot, first call the dealership and talk with the receptionist or the sales manager. Let them know that you have done your homework online and that there is a vehicle that you are interested in. The sales manager can let you know if there is any "wiggle room" in the listed price and save you lots of time at the dealership.
Then explain that you want a hassle-free deal. You are looking for one of the dealership's top sales pros who will get the job done quickly and efficiently. You want someone who will use your time wisely. When a salesperson is suggested to you, ask to speak to him or her. You can tell a lot about someone's demeanor in just a few minutes on the phone. If the salesperson seems like a straight shooter, make an appointment, and have the car you are looking at prepped for a test drive.
The Sales Pro Difference
A top selling professional does not spend their time hanging out in the dealer parking lot swapping tall tales with other salespeople. They are too busy doing follow up calls for their customers, locating the exact year, make, and model of car for another, and studying the details of the vehicles they are selling so that they know what they're talking about. In other words, they are experts in their field.
 
It is no accident that the top salespeople have risen to the top of their profession. These are people who believe in happy customers and have consistently high customer satisfaction scores. Top car sales pros want to keep you as a customer for life.



What do most Top Sales Pros have in Common?

A really excellent car salesperson is likable. They are often someone you might imagine hanging out with. They are an easy fit with an easygoing personality. They LOVE cars and know a ton about the vehicles they sell. Most of all, a sales professional is a good listener. He or she listens to your needs and remembers what you are looking for. After all, top salespeople are looking for referral customers and you don't get that if you're a jerk to your customers.

Car Detectives

If you have a specific car in mind and it isn't on the lot, a good and conscientious sales pro knows how to find you the exact car you are looking for. Such a person is used to looking for the car in the color you want, with all the accessories you are hoping for. They will work to trade with other dealerships or check car auctions to find your dream car. In other words, a true pro will go the extra mile for you.
 
By the same token, this is a salesperson who will go to bat for you to push managers to accept less for the car you want and to pay more for your trade-in. Why would they do this? Because you'll tell your friends about the great deal you got and that will lead to more business for the salesperson and for the dealership.
Follow Through
  • A top sales pro will learn about your interests. If you are more interested in safety and driver assist features than performance, the sales pro will alter their pitch on the vehicles you are looking at to make sure you get exactly what you want. If you don't buy right away, they will follow up with a phone call or email.
  • They will present the car to you in a professional manner, knowing the details of the car and how everything works. They will be with you on the test drive in case you have any questions and know that if the vehicle has been presented well, there's a better chance that you'll make the purchase.
  • Sales professionals will also follow through after the sale, to make sure you are happy with your vehicle. They want to make sure the vehicle is performing as it should. This kind of attention definitely makes you want to go back to them for future vehicles.
  • Through the entire process, the sales pro is there to make your experience at the dealership a good one. This includes guiding you through the presentation, price, paperwork, F&I, and delivery of the vehicle. A salesperson with a positive attitude and calming personality makes all the difference.
 
Don't forget, in this world of instant digital approval, a positive online review is a plus for both the salesperson and the dealership.
Let Lithia Help
With over 75 years in the business of providing personal transportation solutions for our customers, Lithia Motors is here to make your next vehicle purchase hassle free. With hundreds of dealerships from coast-to-coast, there's a Lithia dealer near you and we've got your back through the entire process. Let us get you in your dream car.